Best Practice: Event Marketing Essentials, Sponsored by MPI
The job of an Event Planner is ever changing. More than ever, planners are playing the role of the event marketer; to increase registration numbers, exceed attendee expectations, and measure the impact of your events. Cvent has teamed up with Meeting Professionals International to give you an introduction into the world of event marketing and give you the tips and tricks needed to develop, execute, and measure an event strategy.
During this session you’ll learn:
- How to develop a meetings and events program
- Tips on amplifying your message or brand before, during, and after the event
- How to capture buying signals onsite at the event
- Ways to effectively track and measure event ROI