Improving Lead Performance and Conversion: The Event Opportunity

Designed for operationally and revenue minded Marketers, this session explores how to programmatically capture event activity, create actionable engagement scores, and integrate these insights for better funnel performance.

Your in-person, virtual and hybrid events generate thousands of valuable touchpoints, giving you powerful insight into attendee interests and preferences. Every appointment held, booth visited, session attended or survey completed paints a clearer picture of your customers and prospects. Systematically capturing this event activity data, and combining it with your existing customer and prospect profiles, allows you to build smarter follow up plans, accelerating your leads through the funnel faster.

Cvent CONNECT Virtual

Audience: Event Professional
Track: Event Marketing & Strategy
Product: Event Management, Software & Integrations, Virtual Attendee Hub


Myllisa Patterson

Myllisa Patterson
Senior Director, Demand Generation

Watch the Cvent CONNECT session