Marketers Must Work Harder To Measure Virtual Event Success

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Virtual events are now part of a typical events program. But measuring them for their effectiveness is a challenge for many marketers. For best practices and top strategies, we’ve got the report you need. Download your copy today!

In this Forrester Report, you’ll learn:

  • What to do pre, during, and post-event to capture key metrics  
  • Why setting event goals is critical to virtual success 
  • The importance of measuring the three event phases to prove success