Marketers Must Work Harder To Measure Virtual Event Success

Virtual events are now part of a typical events program. But measuring them for their effectiveness is a challenge for many marketers. For best practices and top strategies, we’ve got the report you need. Download your copy today!

In this Forrester Report, you’ll learn:

• What to do pre, during, and post-event to capture key metrics  
• Why setting event goals is critical to virtual success 
• The importance of measuring the three event phases to prove success