Want to Know What’s Really on the Minds of Your Attendees?
What’s really on the minds of event attendees in 2019? It’s not an easy question to answer, but having this information is critical to the success of meetings and events professionals worldwide. This research study was designed to help you better understand attendee expectations and experiences and help identify pain points, frustrations and unmet needs. Identifying attendee traits and priorities will help you deliver more engaging, profitable and memorable events—events attendees want, need, and will return for year over year.
Cvent and Edelman Research surveyed 3,000 people (1,000 from each the United States, UK, and Germany) who attended a professional conference in the past six months. This report focuses on:
- What your attendees are thinking before, during and after your events.
- The unique differences regarding the attendee event experience across the United States, UK, and Germany, and among Millennials, Gen X, and Baby Boomers.
- Actionable steps and recommendations for you to take based on the results of this study.