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2014 Strategic Meetings
Management Report,
presented by Aberdeen Group

Download the report now to learn how Strategic Meetings Management is changing in 2014 for the Modern Day Executive.
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In 2014, Strategic Meetings Management Programs (SMMPís) are
considered of high importance for Best-in-Class organizations, with
nearly 12% of their overall spend dedicated to SMMPs.

With such a large portion of spend going to this initiative, itís crucial to stay up to date on how Best-in-Class organizations are redefining how they approach SMM in 2014.

Key findings include:

  • How Best-In-Class companies (who are twice as likely to achieve implemented cost savings) are reducing cost and improving savings on meetings and event spend in 2014
  • How Best-In-Class companies use key technologies to measure ROI, gain real time visibility into event spend and SMM data, and track revenue tied to events
  • Predictions in the growth trends of SMM in 2014 and beyond
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Sneak Peak: Greatest Cost Saving Opportunities

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