We all know the value of events for encouraging face-to-face interactions. Scheduling and completing appointments at events enables the personal, 1:1 interactions that drive business forward. Attendees want to meet with other attendees, and sales executives want to engage customers and prospects. Event planners need to enable these appointments and ensure that they happened. However, engineering one-on-one meetings is not always easy for attendees. They can face appointment hurdles that complicate relationship building and the ability to transact business.
Common Pain Points
Participants can encounter a number of obstacles when engineering meetings at events. Here are some examples:- In some instances, attendees are unable to quantify how many meetings took place, who they met, and the value of those interactions.
- Scheduling tools that planners are using can be lacking.
- Executives don’t have access to the background information they need for customer meetings
- There is room for improvement in the reporting capabilities for customer meetings.
- Those manning the booth don’t have access to a unified sales and booth team schedule, especially on mobile devices.
- Sellers complain that they didn’t meet enough buyers, diminishing the perceived ROI from their efforts.