The data collected during the event lifecycle is invaluable for event planners and marketers. 
But many organizations still do not have the infrastructure or tools needed to benefit from this level of event insight.

We've put together a series of assets that will walk you through the process, best practices, and tips for collecting actionable data throughout the attendee journey.

With this information, you will be able to:

  • Develop a 360 degree view of your attendees.

  • Personalize post event marketing communications.

  • Increase attendee satisfaction.

  • Make data-driven business decisions.

What You'll Get

Group of employees collaborating about marketing in front of a computer

What Makes for a Successful Event: Infographic

Maximize actionable insight from your meetings and events by understanding how and what data you should measure.

Power of Insights: Video

Drive Better Attendee Experiences with Real-Time Event Insights

Tap into real-time event data to drive attendee engagement and increase the ROI of your event.

Event attendees

Your Guide to Tracking the Attendee Journey

Find out how to optimize post event conversations and boost ROI by collecting the right attendee data.

GDPR Hospitality Cloud

7 Considerations for Selecting a Technology Platform

View the 7 considerations you should focus on when choosing an event technology solution.