Aligning Strategy, Teams and Tech for Success in a New Era of Events

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CMO Council Report Body

In this report by the CMO Council, in collaboration with Cvent, we explore the NextGen event channel, what lessons from the pandemic can be applied to event management, why trialing new event formats is important and how to optimize event outcomes. Our report is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK.