Do more than just increase event registrations
Event Marketing. What does it mean? Too often, the event marketing discussion focuses mostly on event promotion. But the average B2B organization spends 40% of its marketing budget on live events, so we know that an event marketing strategy needs to encompass more than just audience generation.
Create a holistic strategy
Your event marketing strategy should look at your entire events program and fold into the overall event marketing mix. By integrating event marketing, you can create a holistic strategy that improves business impact. Register now.
Demystify event marketing
In this live webinar, we’ll answer these questions:
- What does event marketing mean and what does an integrated marketing program look like?
- Which event types are best suited to enhance each phase of the buyer and customer journeys?
- How will integrating events into the broader marketing mix optimize their impact?
Join us September 26 @ 2:00 pm ET