Demystify Event Marketing Webinar

Do more than just increase event registrations

Event Marketing. What does it mean? Too often, the event marketing discussion focuses mostly on event promotion. But the average B2B organization spends 40% of its marketing budget on live events, so we know that an event marketing strategy needs to encompass more than just audience generation.

Create a holistic strategy

Your event marketing strategy should look at your entire events program and fold into the overall event marketing mix. By integrating event marketing, you can create a holistic strategy that improves business impact. Register now.

Demystify event marketing

In this live webinar, we’ll answer these questions:

• What does event marketing mean and what does an integrated marketing program look like?
• Which event types are best suited to enhance each phase of the buyer and customer journeys?
• How will integrating events into the broader marketing mix optimize their impact?

Join us September 26 @ 2:00 pm ET

Register for the webinar