September 23, 2019
By Madison Layman

Do more than just increase event registrations

Event Marketing. What does it mean? Too often, the event marketing discussion focuses mostly on event promotion. But the average B2B organization spends 40% of its marketing budget on live events, so we know that an event marketing strategy needs to encompass more than just audience generation.

Create a holistic strategy

Your event marketing strategy should look at your entire events program and fold into the overall event marketing mix. By integrating event marketing, you can create a holistic strategy that improves business impact. Register now.

Demystify event marketing

In this live webinar, we’ll answer these questions:

  • What does event marketing mean and what does an integrated marketing program look like?
  • Which event types are best suited to enhance each phase of the buyer and customer journeys?
  • How will integrating events into the broader marketing mix optimize their impact?

Join us September 26 @ 2:00 pm ET

Register for the webinar


Madison Layman

Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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