May 07, 2019
By Madison Layman

Attending live events and gathering leads is a crucial piece of a successful sales and marketing strategy--it also represents a large investment from most organizations. So, the need to measure the impact of the live events you attend is critical. Without a way to prove impact, attendance at trade shows can be seen as costly and unnecessary. In order to prove the impact of attendance, you have to look to insights and ROI.

capture leads at your trade show

Gathering leads is the primary driver of success. In order to gather quality leads, you need to make sure your booth is attracting attendees and is being managed the right way. In this webinar, we’ll show you how to prove the impact of your live events program and attract hot leads. Register now.

In this webinar you’ll learn how to:

  • Get the right people to your booth at the right times.
  • Ensure your brand is resonating with attendees.
  • Capture leads and insights in a seamless, meaningful way.
  • Tie those leads to a campaign for Insights and ROI.

Register for the On-Demand Webinar Now


Madison Layman

Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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