Hopefully, this blog series has helped lay the foundation to guide you through the process of selling meetings management internally and gaining internal adoption. That said, enlisting help from other resources can support you through the process.
When Estée Lauder first implemented its meetings program, they received a lot of support from their hotelier partners. The hotel partners were able to help the meetings management team identify the people within the company who were sending RFPs and signing event contracts with their properties. In some instances, the more strategic hotel partners were also able to quantify total company spend with their brand to better solidify their meeting spend estimates.
Third party partners can also be great resources. Many of them are experts in this space, having helped implement meetings management programs for a number of their clients. As part of their partnership with Cvent, third party organizations have offered to provide three hours of free consulting to answer your questions. If you would like to take advantage of this offer, request hours here.