August 20, 2019
By Julie Haddix

Hopefully, this blog series has helped lay the foundation to guide you through the process of selling meetings management internally and gaining internal adoption. That said, enlisting help from other resources can support you through the process.

When Estée Lauder first implemented its meetings program, they received a lot of support from their hotelier partners. The hotel partners were able to help the meetings management team identify the people within the company who were sending RFPs and signing event contracts with their properties. In some instances, the more strategic hotel partners were also able to quantify total company spend with their brand to better solidify their meeting spend estimates.

Third party partners can also be great resources. Many of them are experts in this space, having helped implement meetings management programs for a number of their clients. As part of their partnership with Cvent, third party organizations have offered to provide three hours of free consulting to answer your questions. If you would like to take advantage of this offer, request hours here.

Julie Haddix Headshot

Julie Haddix

Julie Haddix is the Senior Director, Industry Solutions for Cvent, Inc. She has worked for Cvent for over 13 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, leading the event marketing and content development efforts. In her current role, she oversees strategic content direction for the event marketing and management platform. Julie graduated from the McIntire School of Business at the University of Virginia with a B.S. in Commerce and concentrations in Marketing and Management. She lives in Westchester County, NY with her husband and 2-year-old son.

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