November 13, 2019
By Madison Layman

The average B2B organization spends 40% of its marketing budget on live events, but most marketers continue to struggle with proving the value of those events. Did you know that event technology, as part of the marketing tech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI? Join us as we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Register now.

Improving Integrated Marketing: View Events as Assets Instead of Expenses & Prove ROI

In this webinar, you’ll learn how to:

  • Pitch events as an important part of a holistic marketing strategy to leadership
  • Run an integrated event marketing program and optimize it for success
  • Identify what data to capture in order to uncover attendee behavior at events

Join us Thursday, November 21, 2019 | 2PM ET

Register for the webinar

Madison Layman

Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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